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  1. Shawn Gossman

    YMYL

    What is YMYL? YMYL stands for "Your Money or Your Life" and refers to topics and pages that could have real-world effects on users. How are you ensuring your content meets YMYL requirements? This is often a factor for ranking on Google and other search engines.
  2. Shawn Gossman

    Google E-A-T

    Google's E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. It's a framework used by Google's quality raters to evaluate the quality of the content, particularly in determining the value of web content. Expertise is met when the author creates quality content, has a...
  3. Shawn Gossman

    Google has 200+ search engine ranking factors

    Have you ever heard about Google having 200 or more rank factors for its search engine algorithms? https://backlinko.com/google-ranking-factors Do you try to understand each of these factors? I feel like trying to learn each can help you improve at SEO. Even if you're not going to comply with...
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